The Digital PR Newsletter #58 2026: The Year Digital PR Dies? Quick one before we get into this newsletter, for a limited time, if you join DigitalPRClub.com (£59 per month, cancel anytime), you'll get access to my Digital PR Course (normally £499). I know it’s early to make predictions for 2026, and the title of this newsletter is a bit spicy, but before you go into full panic mode, let me reassure you, everything’s going to be fine* *probably The whole ecosystem digital PR relies on has...
6 months ago • 6 min read
The Digital PR Newsletter #57 Why brand mentions aren’t enough Hello Digital PR lovers, this newsletter is supposed to be monthly, but I had something to share that you might find useful. So you're get two newsletters this month (lucky you). Let's get to it shall we?The good news for anyone that works in PR is that LLMs often cite sources from publications we’re used to getting our clients' coverage in.A recent study by Katy Powell from Bottled Imagination claims that 99% of LLM answers used...
9 months ago • 4 min read
The Digital PR Newsletter #56 The PR Campaigns Google’s AI Is Quietly Killing Hello, how's it going? (That's rhetorical, but good I hope) With the rise of LLMs and Google’s AI Mode & Overviews, people are getting the information they need without ever clicking through to the site that created it. Some types of PR campaigns are particularly vulnerable to this, and their best before date is fast approaching. I’ll share what that campaign type is, and what campaigns I think are more immune or...
9 months ago • 5 min read
The Digital PR Newsletter #55 Make or Break: The 2 Dials Behind PR Success Hello, it's been a while (keen readers of this newsletter will noticed I missed last month's edition, but I'm back baby!) Whenever I’m asked to help with a PR campaign, I usually find myself doing just one thing, turning two dials. These dials are the backbone of almost every successful campaign I’ve worked on. If a story gets coverage, it’s because these two elements have been turned up to the max. Take the viral...
10 months ago • 5 min read
The Digital PR Newsletter #54 You Can Now Use ChatGPT for Your Media Lists - But Is It Any Good? This free newsletter is sponsored by DigitalPRClub.com. Beautifully designed reports with credible PR metrics you can be proud of. Get your Free Trial > Hey, how's it going? Between running my digital PR course, 1-2-1 consultancy calls and the 2,000+ people that signed up to this newsletter, I’ve had the privilege of helping many people navigate digital PR and its challenges. Something I’ve learnt...
12 months ago • 7 min read
The Digital PR Newsletter #53 How to Improve Your Outreach in the US (If You’re Not From There) Do you feel like you’re handling digital PR on your own? Do you wish you had someone to bounce ideas off or a fresh set of eyes on your pitches? If so, I’m launching something that might be just what you need, and I’m looking for 2 people to test it out. Interested? Just reply to this email. Hello, long time no see! Did you miss me? In this edition of the newsletter I’m going to share how you can...
about 1 year ago • 6 min read
The Digital PR Newsletter #52 How to Spy on FOI Requests (and Why You Should) This free newsletter is sponsored by my Digital PR Course. - Learn how to earn links with Digital PR. Learn more > Hello and welcome to the 52nd Digital PR newsletter! 208 hours — that’s how long I estimate I’ve spent writing these newsletters over the past year. If you’ve read them all, that’s about 3 hours of your time. I love writing them and want to keep providing as much value as possible. You’ve probably...
about 1 year ago • 5 min read
The Digital PR Newsletter #51 One Mistake That Could Be Costing You Links + Remove Paywalls This free newsletter is sponsored by CoverageBook.com. Beautifully designed reports with credible PR metrics you can be proud of. Get your Free Trial > If you’re reading this, then it means you’ve successfully made it to February, well done you! This week I’ve got a couple of simple tips that are going to change your life* *probably, maybe, I dunno. 🔗 One Mistake That Could Be Costing You Links First...
about 1 year ago • 4 min read
The Digital PR Newsletter #50 Revealed: The best time to pitch journalists This free newsletter is sponsored by CoverageBook.com. Beautifully designed reports with credible PR metrics you can be proud of. Get your Free Trial > Hello Digital PR gang, did you miss me? I decided to take a 2 week break over Christmas with the newsletter which then inexplicably became 4 weeks. But I’m back now, and the good news is that I’ve got tons of stuff to share! Here’s what we’ve got this week The best time...
about 1 year ago • 4 min read
